Thursday, January 7, 2016
"No use, men, you'll never understand."
[Woman's Home Companion, October 1943]
"No use, men, you'll never understand.
To you it's just a lot of waves and curls...
But to Betty it's all that a brand new permanent can mean to a woman.
Something to fortify the spirit...to do the soul good."
The above "public service" announcement, sponsored by the Brewing
Industry Foundation, appeared nearly two years into World War II,
when keeping the morale up was important.
They sure got it right, didn't they, ladies?
A visit to the hair salon is great for a woman's spirit, isn't it?
Here's the young woman who for almost two years now has gotten me over
the trauma of years of bad haircuts.
Meet Stevie, a hair professional who listens and cares and advises
and treats me as if I were a country music star.
We also have so much fun talking and laughing that I leave there
feeling as if I've been to a great therapist.
Thank you, Stevie, it's not "just a lot of curls and waves,"
it really does do my soul good!
And men, I don't know if you truly understand that,
but I think R.H. does get it that a hair appointment with Stevie
sure perks up his wife.
A young man at the front desk of the salon was nice enough
to take the above picture,
but here's the side and back view that R.H. took when I got home.
Don't ask me why I wasn't smiling;
I really was very happy inside!
Who out there has a Stevie in your life?
Or are you talented enough to do your own, like my friend Tammy?
Or do you dread those hair appointments like I used to?
Is this a frivolous blog post, dear friends?
If it wasn't frivolous to the Brewing Industry Foundation in 1943 wartime,
maybe we should consider a haircut as necessary as a trip to the doctor or dentist--
and a lot more fun!